Leaflets & flyers come in all sizes from A7 to A3 poster size. The size that you choose depends on where the leaflet is being distributed and your budget.
When handing out leaflets on the street A7 leaflets have proved most popular as they are small enough for the recipient to put in their wallet. When being delivered to households leaflets usually take to form of A6 or A5, depending on how much information needs to be put across.
However, the size of the leaflet is not of critical importance. The design and distribution targeting will determine whether the promotion succeeds or fails.
